Press





Sharm el-Sheikh, Egypt – March 10, 2025 – Sharm Plaza Hotel and Resort is recognized in the Herald Tribune Magazine as one of the “World’s Top Resorts with House Reef for Snorkeling,” taking the eighth position. This highlights the resort’s commitment to providing exceptional underwater experiences and showcases its stunning natural beauty.

As travelers seek unique destinations that offer both relation and adventure, Sharm Plaza Hotel and Resort stands out as a premier choice, providing guests with unparalleled access to one of nature’s most beautiful underwater environments.





Berlin, Germany, March 4, 2025 – Mr. Mohamed Ashour is privileged to participate in the Berlin International Tourism Trade Fair (ITB Berlin - Internationale Tourismus-Börse) 2025. This prestigious event is recognized as one of the world’s leading travel trade shows, attracting industry professionals from around the globe.

During his attendance at ITB Berlin, Mr. Ashour engaged with key stakeholders in the tourism and hospitality sectors, fostering valuable connections and discussing innovative trends shaping the future of travel. He expressed his honor in participating in such a significant event that showcases advancements in sustainable tourism and hospitality excellence.





Recognition of Excellence in Hospitality

Sharm El Sheikh, South Sinai, September 2024 – In a moment of great honor, Mr. Mohamed Ashour, the General Manager of Sharm Plaza Hotel & Resort, was presented with the Dedication & Appreciation Medal of the Nasser Higher Military Academy by the Governor of South Sinai. This award was conferred during a ceremony held at the Resort. The medal serves as a testament to the exceptional service and unwavering commitment demonstrated by Sharm Plaza Hotel & Resort in enhancing the hospitality experience for guests.

The recognition underscores the Hotel’s dedication to excellence and its significant contributions to the tourism sector in South Sinai. Under Mr. Ashour’s leadership, Sharm Plaza has consistently prioritized guest satisfaction and community engagement, setting a benchmark for quality service in the legacy of Sharm Plaza.




Sharm El Sheikh, Egypt – May 20, 2024 – The General Manager of Sharm Plaza Hotel & Resort, Mr. Mohamed Ashour, participated in the inaugural Africa Tourism Forum held on May 20-21, 2024, at the Sharm El Sheikh International Conference Center. This landmark event brought together over 2,000 tourism professionals from across Africa and beyond to discuss the continent’s vast tourism potential and foster cooperation among nations.

The Africa Tourism Forum is a pioneering initiative aimed at enhancing collaboration within the tourism sector across African countries. It serves as a platform for industry leaders to share insights, explore investment opportunities, and develop strategies for sustainable growth in tourism. The forum was organized by GMT Fair Organization in partnership with Rixos Hotels and attracted ministers, senior officials, investors, and representatives from various tourism sectors.

During the forum, Mr. Ashour engaged with other industry leaders to discuss innovative approaches to enhance the guest experience and promote Egypt as a premier tourist destination. He emphasized the importance of collaboration among hotels and travel agencies to create a unified strategy that showcases Egypt’s rich cultural heritage and natural beauty.

Mr. Ashour stated, “Attending the Africa Tourism Forum has been an invaluable experience. It provided an opportunity to connect with fellow professionals who share a commitment to elevating African tourism on the global stage. We must work together to leverage our unique offerings and attract more visitors to our beautiful continent."



Frankfurt, Germany, May 14, 2024 – Mr. Mohamed Ashour, The General Manager of Sharm Plaza Hotel & Resort, attended the prestigious IMEX Frankfurt 2024, taking place from May 14 to May 16 at Messe Frankfurt. This annual event is a key gathering for professionals in the global meetings and events industry, attracting thousands of attendees from around the world.

Mr. Ashour’s participation in IMEX Frankfurt aims to foster valuable connections with industry leaders. The event serves as an exceptional platform for networking, education, and exploring new business opportunities.

At IMEX Frankfurt, Mr. Ashour will engaged with a diverse range of stakeholders including meeting planners, destination management companies, and travel agencies. 

In addition to networking, Mr. Ashour plans to participate in various educational sessions offered during the event. These sessions will cover essential topics such as emerging trends in the hospitality industry, sustainability practices in event management, and innovative marketing strategies tailored for hotels and resorts.